Cliology

3.1.4.4. Sigma – input stimuli

Drilldown: //Grand Framework 0.1.0/Cliome/Meme/Noam/Sigma

Sigma is the input environmental information that crosses into the system and provides the basis for responding. It equates to the classical principle of a stimulus.

 

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Attributes

Attribute Value Notes
Class NoamFramework
Name Sigma
Type Property
Symbol σ
Namespace GrandFramework_0_1_0.Cliome.Meme.Sigma
Version 0.1.0
Description
The input into the system
Example
Navigation Drilldown: //Grand Framework 0.1.0/Cliome/Meme/Noam/Sigma

 

Properties

Parent:

Siblings: Rho

Child: None

Other:  Nu, Pi, Tau, Upsilon, Eta, Omega, Omicron, Xi

Specific Classes

In brief

Symbol system

σ

 

Details

Given environmental fluctuations impact the system, then for the system to persist in integrity, is attempts to provide optimal behavioural response. It, therefore, takes information about the environment that crosses the system’s boundary, as the basis to make its decisions. In the noam model, the input from the environment (chi) is sigma, which is used to select the kinetic response rho. The noam provides the relationship between sigma and rho that cross the system’s boundary.

Within the system, the incoming information of sigma is filtered into iota, while rho is selected from kappa. The iota filter is the totality of salient situational awareness. The difference between sigma and iota are two-fold. Sigma comes entirely externally and may contain non-salient information (noise); iota includes both external and internal (the state of the system) information but is focused on what is salient to the presenting situation.  Kappa represents the potential responses from which a suitable kinetic response rho might be selected; it is a resource pool internal to the system. Hence, permeating information about the systems environment (sigma) are filtered and combined with information about the systems state to provide saliency (iota), which is then used to determine the actual response (rho) from what is available (kappa).

Notably, as part of a feedback loop, the input also detects the effect of the response on the environment. The noam monitors such effects, adjusting behaviour according to success, and learning from its mistakes.

Relation of other framework elements

Examples

{law, science, sales (direct, mlm), PR, military, thermostat, environmentalism, the cat sat on the mat}

Sales (direct)

That is the vendor and sales staff, the shop, the website and so on, are the system. The marketplace, the customers, competitors, emerging technology, legislation and so on are the sales system’s environment. The input into the sales system is everything coming into it from its environment. Obviously, this can be a deluge, some of which is information; much of which is noise. Commerce, particularly market intelligence and research involves filtering out the noise without losing the information. In face to face sales, the saying goes ‘you have one mouth and two ears; use them in that proportion.’ In other words, the salesperson does not bombard the customer with features, but rather listens carefully for what the customer actually wants, picking out the values from what they say, and matching them to a possible solution.

The customer, on the other hand, can face considerable amounts of information when making a purchasing decision: about brands, specifications, price points and so on. They are looking for the best they can get for their money and juggling around what is on offer can be both bewildering and time-consuming. While they are likely to do their own research, reading reviews and getting a recommendation, part of the sales person’s task, in attaining customer satisfaction, is to make that purchasing decision easier by focussing on what the customer is wanting.

Sales (MLM)

Beyond the direct sales, the MLM situation has the prospective and sponsoring distributors as part of each other’s environment, and as sources of information. Of course, the MLM company needs to know what their competitors are up to and a professional MLMer would be savvy as to what other schemes are available. Most of the information flow, however, would be about product information and sales training, but with the critical addition of passing the recruitment methods onto the new downlines.

Application

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Origin and history