Drilldown: //Grand Framework 0.1.0/Cliome/Meme/Noam/Sigma
Sales
A deep-dive sales example is given (a lawnmower) for both direct and and multi-level marketing and examines each of the noam properties. It should be noted that this example is at the aquiditional level of a customer purchasing an instrument from a vendor. Ultimatly, the device will be used in direct engagement with the environment (cutting grass), but this example models out the transactional processes.
Activism, Environmentalism and Climate Change
TED Talk Analysis: https://www.ted.com/talks/luisa_neubauer_why_you_should_be_a_climate_activist#t-50683
The following doodle shows an example noam for rule goverend behaviour for recycling. For those with environmental concerns, waste is a big no-no, and should be combatted through recycling material.
[redraw diagram to include final sigma and eta]
The phi on the hook shows that it is physically implemented as action (while psy would indicate that it is conveyed from mind-to-mind).
The components of the noam are listed here in the order of operation:
ς Final-sigma that the individual has empty packaging (an old aluminium can)
σ Sigma is the total salient awareness of the situation. The can could potentially threaten to be waste.
ν Nu The value system of the person which includes environmental concerns
π Pi A measure of contentment or satisfaction. The “pi rule” where stimulus and values match would be violated: waste packaging would be counter to saving the planet.
ξ Xi The link between discontentment and motivation to do something about it. As waste packaging violates environmental concerns (pi dissatisfaction) then there would be an activating invocation signal to the motivation to act.
τ Tau A measure of motivation to act. Given by the “tau rule” between values and response. Recycling supports environmentalism. The violation of value (pi) potentiates the motivational connection in the service of that value (tau), as given by the invocation signal (xi)
ρ Rho Potential responses, which includes recycling behaviour. Having the motivation to act (tau) potentiated, then the option of recycling would become a suitable choice of behaviour.
η Eta Kinetic response of actually recycleing
ο Omicron eg. ↑ο The logical formation of a shortcut stimulus-response curve formed by a satisfactory result.
υ Upsilon eg. υ◡ Stimulus-response, curved as a shortcut for future action.
Sigma σ is the culmination of relevant situational awareness, and would not only have specific awareness ς of the context (a waste can), but would include some level of awareness (albeit unconsciously) of values (nu), dissatisfaction (pi), motivation (tau), and the ability to recycle (rho) along with other properties. It will also provide awareness of subsequent action, outcome and satisfaction of having acted.
It can be seen that a cycle is operating in this noam which has been stimulated by some contextual condition, and leads to terminating uni-stability.
ς the presence of an empty can.
σ the total salient awareness of the situation
ν/σ = π the presence of the can has resulted in some environmental dissatisfaction
ξ← dissatisfaction has potentiated motivation ie ρ\ν ← ν/σ
τ = ρ\ν the motivation has invoked behaviour in the service of the value
ρ the potential behaviour of recycling exists as a likely option
η the chosen behaviour of recycling is enacted becoming the kinetic behaviour of recycling the can
The behaviour modifies the context and the context subsequently modifies the behaviour. This simple example is about direct context and in the absence of presenting waste cans, then there are no more immediate cans to recycle. In reality, there may be residual frustration with waste that continues to violate environmental values, leading the individual to take further action: find more litter, complain to others, protest etc.
ς the absense of an empty can.
σ the total relevant awareness of the situation; the can has been recycled
ν/σ = π the recycling of the can leads to satisfaction
ξ← satisfaction breakes the link
τ = ρ\ν the motivation to invoked behaviour is no longer necessary
ρ the likely candidate potential behaviour is that no further action direct is needed right now.
η the chosen behaviour of no further action is enacted becoming the kinetic behaviour
ο a satisfactory outcome from the recycling action as determined by a change in the environment, reinforces a connection between the original awareness and the choice of behaviour
υ future instances of encountering an empty can will shortcut to the behaviour of recycling
Satisfaction is achieved (terminating unistability) and no further action is invoked. Notably, “inaction” with respect to a specific context is taken as being a form of potential and kinetic behaviour. In reality satisfaction of one noam is superceded by other stimuli leading to pressing concerns upon another noam being enacted.
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