Marmite memes

Marmite, you know how it goes “you love it or hate it.”   Its sticky; its spreadable; and that is exactly how a danq meme should be. Stickyness relates to the capacity of an idea to lodge in the mind; to be retained by its host until its triggering condition invokes its carrier to enact its expression. Spreadable means that a meme can be conveyed from one person to another with relative ease. That requires it to be easy to repeat by the sender and easy to absorbe by the recipient. Ambivalance towards a meme does not necessarily inhibit its spread, but one that does carry an emotional load, good or bad, can drive its host to relate it. This is somewhat similar to the way an advert that arouses strong feelings are more effective than bland feature dumps. So, the featues of a danq meme are that it is sticky spreadable and you eather love it or hate it. Just like marmite.